Governor of Oklahoma
Election Day Countdown
Tuesday, June 16, 2026
82
Days
14
Hrs
41
Min
7
Sec
Current Support
14.1%
Runoff Threshold
22–25%
Votes Needed
90K
Path To Runoff
Adjust sliders to simulate runoff positioning
Mazzei needs 7.9% more to reach runoff
Keep adjusting to close the gap
Live Rankings
Runoff Threshold (0–35%)
Gaining From:
Gaining from undecided voters and competing candidates
Small shifts in this range determine second place.
This campaign is structured around a clear objective: secure a runoff position in the Republican primary while preventing any candidate from exceeding 50%, forcing a runoff.
The path to that outcome is not statewide saturation, but focused vote movement within a defined set of high-impact counties.
Based on current positioning, including the debate from March 31st, the campaign must move approximately 90,000 voters to reach a competitive runoff range of 22–25%.
This is achieved through a coordinated system of reach, frequency, and reinforcement—using television to establish broad visibility, digital delivery to control message repetition, and targeted follow-up channels to reinforce and stabilize support.
The model is built on disciplined allocation, consistent messaging, and measurable execution over a 75-day window. The following sections translate this strategy into required vote movement, budget ranges, and deployment structure.
This isn't about trying to win everywhere.
We focus on the counties that get us to a runoff.
We build on the support already there, and then move the additional votes needed to reach the runoff threshold.
Every part of this plan is designed to make sure voters see you enough times, in the right places, for it to actually impact their decision.
Concentrate resources where they matter most
Voters need to know who you are
Multiple touchpoints drive decisions
Precision targeting for runoff positioning
This is a controlled path to a runoff.
Focusing resources where they deliver maximum impact
| County | Total Vote Target | Current Support (Est.) | Votes to Gain | Planned Investment |
|---|---|---|---|---|
| Oklahoma County | 22,000 | 14,000 | 8,000 | $312,130 |
| Tulsa County | 20,000 | 13,000 | 7,000 | $283,049 |
| Cleveland County | 10,000 | 6,500 | 3,500 | $141,525 |
| Canadian County | 9,000 | 6,000 | 3,000 | $127,372 |
| Comanche County | 8,000 | 5,500 | 2,500 | $113,220 |
| Rogers County | 7,000 | 4,500 | 2,500 | $99,068 |
| Wagoner County | 7,000 | 4,500 | 2,500 | $99,068 |
| Payne County | 7,000 | 4,000 | 3,000 | $99,286 |
| 🔻 TOTAL | 90,000 | 58,000 | 32,000 | $1,278,718 |
This model builds on existing support and defines exactly how many additional votes are needed to secure a runoff position.
Before they decide who to support, voters need familiarity built through repeated exposure.
Your message must stand out and cut through the noise of competing campaigns.
Some watch TV, others scroll online, some read mail. A multi-channel approach reaches everyone.
Consistent messaging across multiple channels creates the recognition needed to win votes.
This plan ensures you are seen often enough, in the right places, to break through.
This is how awareness turns into votes.
Messaging phases leading to Election Day
Define
75–55 days
Contrast
60–30 days
Convert
30–10 days
Turnout
Last 10 days
Channel distribution, delivery mechanics, and targeting framework
TV
$520,000
Broad reach and statewide visibility
Digital
$420,000
Frequency, targeting, and repetition
Radio
$120,000
Drive-time frequency and reinforcement across key regions
Direct Mail
$140,000
Message reinforcement and recall
Ground / Text
$78,718
Turnout activation and direct engagement
This is a coordinated delivery system designed to ensure voters are reached repeatedly across multiple channels. Each channel reinforces the others, increasing recognition, recall, and ultimately decision-making. Reach creates awareness. Frequency drives decisions. Repetition wins elections.
Broad Reach + Legitimacy
Precision Targeting + Frequency
Drive-Time Frequency + Regional Reach
Physical Reinforcement + Recall
Field Presence & Follow-Through
Direct Voter Engagement
Digital controls message frequency and reinforces exposure from television.
1–2 exposures
Awareness
3–5 exposures
Recognition
6–10 exposures
Decision
Digital delivery ensures repeated exposure after initial reach is created by television.
No channel operates independently. Each layer reinforces the same message to increase recall.
TV
Light
Digital
Primary
—
Ground
—
TV
Increased
Digital
High Freq
Begins
Ground
—
TV
Heavy
Digital
Saturation
Repeat
Ground
—
TV
Peak
Digital
Max
Active
Ground
Highest
Provides scale but limited frequency
Provides frequency but limited standalone reach
Objective
Runoff
Constraint
Frontrunner Below 50%
8 County Focus
Oklahoma, Tulsa, Cleveland, Comanche, Canadian, Rogers, Wagoner, Creek
Voters
90K
Budget
$1.28M
Projection
Runoff