You heard the debate. A lot of ideas.
But what's the plan?
Define Target
22–25% vote share
Control Variables
message, frequency, geography
Deliver Outcome
runoff position
Polling is the scoreboard.
Execution is the game.
Typical Campaign
Execution Framework
+8 POINT GAP
Estimated Voters Needed
90,000
Target: 22,000 • Est: 14,000 • Gain: 8,000
Target: 20,000 • Est: 13,000 • Gain: 7,000
Target: 10,000 • Est: 6,500 • Gain: 3,500
Target: 9,000 • Est: 6,000 • Gain: 3,000
Target: 8,000 • Est: 5,500 • Gain: 2,500
Target: 7,000 • Est: 4,500 • Gain: 2,500
Target: 7,000 • Est: 4,500 • Gain: 2,500
Target: 7,000 • Est: 4,000 • Gain: 3,000
Budget ranges are modeled by multiplying each county vote target by an estimated cost-per-vote range. This is a scenario-planning tool for internal budgeting only. Actual outcomes depend on turnout, media efficiency, message quality, and opponent activity.
Statewide visibility — establish presence across major markets
Targeting & repetition — audience-based delivery across channels
Drive-time frequency — reinforce across key regions
Message reinforcement — tangible delivery and retention
Peer-to-peer outreach and field presence
Direct engagement — SMS reminders and GOTV messaging
1–2
Awareness
They know you exist
3–5
Recognition
They remember you
6–10
Decision
They choose you
"Winning happens in repetition"
The difference is not ideas. It's execution.
"You heard the debate.
A lot of ideas.
But what's the plan?
Not just what should happen—
how it actually works.
The structure of the race remains unchanged.
= Scoreboard
What happened
= Inputs
What you control
Control the inputs → Predict the outcome
Same Issues
Same Ideas
No Clear Plan
Execution Wins